develop a viable digital strategy and an approach to refine the digital strategy periodically.
Table 2: Empirical insights on RM in B2B Key Constructs Theory Sample Key findings Source B2B RQ, drivers and dimensions Influence of trust and relational embeddedness TAM Model, Trust theory The survey sampling frame included 284 buyers and sellers Perceived ease of use will influence perceived usefulness of e-marketplaces Trust and relationshal embeddedness … Read more