Each student is required to identifya viable business opportunity, assess its current business environment, perform strategy generation and selection,and recommend realistic and creative corporate and business level strategies. The students need to incorporate current trends emerging in initiating and executing thenew businessopportunityincluding but not limited to new ways of operating the business, strong growth of e-commerce, potentials areas for digitizationand use of digital platforms, adoption of technology, advances inmobile internet, and consumer preference forconvenienceamong others. More importantly, as an outcome, the student shouldprepare and submit a realistic and doable strategic plan assimilatingthe new normal of doing the business