MKT744 / MKT77216 Assignment Brief
Course: MSc International Business
Module Name: Global Marketing and Sales Development
Module Code: MKT744/77216
| Type / Element | Submission date, time, and submission method | Weighting | Feedback due date |
|---|---|---|---|
| Individual Written Assignment (3000 words) | DATE: 12/01/2026 TIME: By 12PM (NOON) Microsoft Word File Submit via Turnitin on Blackboard | 100% | 20 working days post submission date (via Blackboard Ultra) |
Learning Outcomes
Successful students will be able to:
- Demonstrate an appreciation of the complexities of the global market, buyers, consumers, business, and government markets.
- Critically evaluate the effectiveness of international marketing strategies and programmes.
- Demonstrate knowledge and understanding of the key concepts and theories underpinning international marketing.
- Demonstrate a critical awareness of the global sales environment in international markets.
Assessment Guidance
- Word count includes the title page, contents page, in-text references and citations but excludes tables, reference list and appendices.
- Your work should include references to relevant journal articles and other good quality information sources and should be properly laid out using the Harvard system of referencing. More detailed guidance is available in the Subject Guides. We encourage you to make good use of all of the support services offered by your libraries.
- You should refer to the assessment criteria to provide fuller details of the marking criteria for each classification band Order Non Plagiarized Assignment