The managers of a food company are about to install a number of automatic vending machines at various locations in a major city. A number of types of machine are available and the managers would like to choose the design which will minimize the profit that will be lost because the machine is out of … Read more
The Northern Manufacturing Company (NMC) is considering extending its operations by opening a manufacturing plant in an overseas country. Two countries are being considered, Slohemia and Tundrastan, but resource constraints mean that only one of these countries can be selected. The decision will largely be based on the level of sales of NMC’s products which … Read more
A large machine in a factory has broken down and the company that owns the factory will incur costs of $3200 for each day the machine is out of action. The factory’s engineer has three immediate options: Option 1 He can return the machine to the supplier who has agreed to collect, repair and return … Read more
Think about the various soft drinks that you know from the local market and chose any 3 out of that (e.g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia, Rani Pulp Drinks etc.). Critically Examine how do these various brands position themselves in the Saudi market? (2 Marks: Minimum … Read more
1. When Dave Carroll posted his video on YouTube,It went viral. What American value do you feel motivated consumers to pass along this “video complaint” to others? 2. Of the three groups of influencers identified by Forrester, which group or groups do you think were most likely responsible for Dave Carroll’s video going viral? Explain. … Read more
Q1. What are the main findings of this consumer research? Please describe them with your own words. Do not copy and paste from the article. (10 points) Q2. Why are consumers influenced by the “White Space Effect”? In other words, why do consumers have this “White Space Effect”? What are the possible reasons speculated by … Read more
A 2018 Pew Research Center survey found that more Americans believe they could give up their televisions than could give up their cell phones. Suppose that the following table represents the joint probabilities of Americans who could give up their television or cell phone. Could Give Up Television Yes No Yes 0.32 0.19 0.51 Could … Read more
Case Study The current dataset is related to the basic items from grocery section of 4 different hypermarkets in Malaysia (Giant: 1, Tesco : 2, Aeon :3 , Mydin : 4). Data were collected from three different sates (Selangor: 1, Penang: 2, Pahang: 3) and from Metropolitans (1) and other places (2). You are appointed … Read more
Aim The aim of this assignment is to develop your conceptual understanding of the role and significance of existing cultural constructs, such as Individualism-Collectivism, Cultural distance, and Cultural values. This assignment aims to gain an in-depth understanding of one selected cultural construct, including its relevance and limitations to explain real-life issues. For this Review, you … Read more
Family ties play a fundamental role in the development of human society. Several recent studies have highlighted that the strength of family ties (SFT) is related to various economic and social outcomes. In particular, Alesina and Giuliano (2010) find that SFT is associated with higher home production activity and larger family size, but lower levels … Read more
