Module 2 – Case PROMOTION MANAGEMENT & SWOT ANALYSIS ASSIGNMENT OVERVIEW Mobile
Module 2 – Case PROMOTION MANAGEMENT & SWOT ANALYSIS ASSIGNMENT OVERVIEW Mobile marketing spending is increasing in recent years due to the popularity of smartphone and mobile commerce. Burberry is starting to use the mobile apps to reach the target market. Burberry is the first brand to use a ‘Snapcode’ on Snapchat as it looks … Read more