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You are the new marketing manager for The Westside Coffee Company. You have been

You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the Perform a … Read more

After reading chapter 1, complete the following assignment: Write a 50 to 200-wo

After reading chapter 1, complete the following assignment: Write a 50 to 200-word email to your (hypothetical) boss about one of the following unethical activities you have witnessed in your workplace. Your email must be carefully documented, fair, and persuasive–in short, ethical.  cyberbullying surfing pornography websites using workplace technology for personal matters (shopping, dating, buying … Read more

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