MKT243: Fundamentals of Marketing Introduction: Developing economies suffer from a lack of market dynamism and competitive firm selection. In these countries, transformative entrepreneurs are often unable to outcompete subsistence firms that operate in the same markets. The COVID19 shock is an interesting shock to examine in this context.
MKT243: Fundamentals of Marketing Introduction: Developing economies suffer from a lack of market dynamism and competitive firm selection. In these countries, transformative entrepreneurs are often unable to outcompete subsistence firms that operate in the same markets. The COVID19 shock is an interesting shock to examine in this context. On the one hand, it may winnow … Read more