3. Use the framework of SOSTAC to appraise the marketing strategy and
3. Use the framework of SOSTAC to appraise the marketing strategy and tactics of Boo.com. 4. In many ways the vision of Boo’s founders was ‘ideas before their time’. Explain why. 5. Give examples of e-retail techniques adopted by boo.com that are now common place. Boo hoo: “ Learning from the largest European dot-com failure … Read more