BUS354: Customer Relationship Management Background With the Covid-19 pandemic, our lives have begun to be more ‘online’. This includes shopping, ordering food, and conducting many other services. The traditional lens that we look at customer relationship management is also being transformed as we adapt to the new normal of our daily lives. However, the fundamentals of customer relationships remain very much relevant and intact. Enterprises, as well as organizations, have to examine their customer-centricity in the face of the new challenges posed by Covid-19. In this GBA,
BUS354: Customer Relationship Management Background With the Covid-19 pandemic, our lives have begun to be more ‘online’. This includes shopping, ordering food, and conducting many other services. The traditional lens that we look at customer relationship management is also being transformed as we adapt to the new normal of our daily lives. However, the fundamentals … Read more