Task: 1. List the unique challenges in marketing and management of services; 2. Differentiate service organisations and manufacturing-based organisations; 3. Analyse the components of the service marketing mix (Seven P’s); 4. Discuss issues related to managing service quality; 5. Describe the role of employees in service delivery and co4umer satisfaction; and 6. Explain the issues of customer satisfaction, retention and service recovery. This course is […]



