MKT6038: Contemporary Advertising Learning outcomes and assessment criteria specific to this assignment: On completion of the assignment, students should be able to demonstrate their ability to: 1.Critically evaluate the strategies used by organizations in advertising campaigns and create artifacts for a variety of media platforms in response to a creative advertising brief. 2.Prepare and deliver an effective contemporary advertising pitch presentation to a professional industry audience This assessment will also assist in the develop
MKT6038: Contemporary Advertising Learning outcomes and assessment criteria specific to this assignment: On completion of the assignment, students should be able to demonstrate their ability to: 1.Critically evaluate the strategies used by organizations in advertising campaigns and create artifacts for a variety of media platforms in response to a creative advertising brief. 2.Prepare and deliver … Read more