HX4004: International Marketing Management Learning Outcomes: LO1 Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organizations. LO2 Develop marketing plans with the application of appropriate marketing models, tools, and techniques LO3 Evaluate the process involved in brand management and how they influence consumer behavior LO4 Decide how to l
HX4004: International Marketing Management Learning Outcomes: LO1 Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organizations. LO2 Develop marketing plans with the application of appropriate marketing models, tools, and techniques LO3 Evaluate the process involved in brand management and how they influence consumer behavior LO4 Decide how to launch new products/services … Read more