Select a company from the Middle East (preferably Saudi) market and answer the following questions: A. Identify the main sources of competitive advantage of the company you have selected. Is it cost advantage or differentiation advantage? Apply Porter’s generic strategy for the source you have discovered (for your selected company). (Refer Ch07) B. Assume that you are the CEO of the chosen company. How would you combine both cost leadership and differentiation strategies to gain competitive advantage? (Refer Ch07)
Competitive advantage is very important for any company to enhance profitability and higher revenue opportunities. You must know the various aspects of the same. To prepare for this assignment, read chapter 7 and 8 from your textbook. All the sections carry equal weights. Select a company from the Middle East (preferably Saudi) market and answer … Read more