Integrated Marke1ng Communica1on
Bachelor of Business/Bachelor of Accoun1ng/Bachelor of Informa1on Technology Unit Code: IMCO211 Unit Title: Integrated Marke1ng Communica1on Type of Assessment: Assessment 4 – Case Study and Self Reflec1ve Summary Length/DuraDon: Case Study – 1500 words Self Reflec1ve Summary – 1000 words Unit Learning Outcomes addressed: 1) Understand the conceptual framework of integrated marke1ng communica1ons; 2) Analyse … Read more