What is the maximum and minimum value of TV commercial cost per minute for which the optimal solution found in (a) remains optimal?
Powai Inc., a media marketing firm based in Mumbai, has contracted with a company to advertise its products. The company wants its TV and radio advertising to reach certain minimum number of customers within three age-groups: over 40, between 25 and 40, and under 25. One minute of TV commercial time costs INR 90,000 and … Read more