In groups, conduct a brand audit (brand inventory only) for a brand of your choice and then critically evaluate the brand using Keller’s brand report card. Following, provide a well-reasoned and supported digital marketing program and communications strategy based on the findings.
Assignment documents must be submitted in the Turnitin link provided on the subject LMS by the due date. No Hard copies will be accepted. Description of Task In groups, conduct a brand audit (brand inventory only) for a brand of your choice and then critically evaluate the brand using Keller’s brand report card. Following, provide … Read more