Personas and Positioning Statements

Audience Personas help paint an accurate, research-based picture of your target audience. For this assignment, you will be creating attitudinal personas representative of the target audience for the Husqvarna robotic lawn mower (learn more (Links to an external site.)). Using the segmentation strategies outlined in your textbook, come up with an “ideal customer” for this product, and write a persona profile (approximately 1 page). Include demographic data, but also dig deeper. Name your persona, give him or her a job, hobbies, media consumption habits, etc.

Then, write a positioning statement for the product that would appeal to your target persona.

Resources:

Article: Common Segmentation Gaffes, and How to Avoid Them (Links to an external site.)

Article: How to Repel the Wrong Customers and Attract the Right Ones (Links to an external site.)

Podcast: How to build attitudinal personas for effective audience segmentation

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