Project 2: Conducting a Brand Audit
Step 4: Discuss Competitors’ Branding Strategies

Importance of Branding

As you are researching Slate’s competitors, Carlos asks you to participate in a meeting on the importance of branding with his team.

Review the meeting details, then go to the discussion area and begin by posting your main response to Carlos’s questions. Support your arguments with at least one source from the course readings, and three reliable nonscholarly sources derived from your own research. Then respond to at least two postings in the discussion group. Complete all discussion posts and responses by the end of Week 3 at the latest.

Review the MBA Discussion Guidelines for instructions on participation in discussions.

In the next step, you will respond to your boss’s request for a vetted list of references you are using to support your report.

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