Project 2: Conducting a Brand Audit
Step 5: Present Your Research Results

When you are just about finished with your research, MCS CEO, Jillian Best, decides to check in on your progress. She emails you requesting that you provide a list of the sources you are using for analysis:

INBOX: 1 New Message

Subject: Sources for Slate Project

From: Jillian Best, CEO, MCS

To: You

I know that you’re deep into your analysis of the Slate, Inc. case, but I wanted to preview your work and check in on the  sources of information you are using to develop your report. Slate has asked to examine the sources of secondary research that we are using in our report to ensure their quality and originality. Accordingly, I want you to share the list of references you have been using to research Slate’s competitors.

Deliverable: Provide a reference list derived from your research that has a minimum of three scholarly and 12 reliable, nonscholarly sources (15 in all).  

I suggest using reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, Financial Times, Statista, The Wall Street Journal, and Harvard Business Review, as well as UMUC Library databases, such as Hoover’s, IBIS World, and ABI-Inform.

All sources should be referenced using APA formatting.

Thanks for your hard work,

Jillian

Submit your reference list to the dropbox located in the final step of this project. Then proceed to the next step, where you will write your brand analysis report.

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