The case analysis draws on all the learning from the course. The purpose of the analysis is to assess (1) your familiarity and understanding of strategic management terminology, concepts, and frameworks and (2) how you apply those frameworks to examining, evaluating, and providing recommendations in a real business scenario.

The analysis will consist of several essay questions centered on a specific case study. You will need to analyze the company situation as well as provide specific recommendations. Your analysis and recommendations should be justified using relevant concepts from the class.

For the final assignment, you will use the “LEGO (A): The Crisis” case study that is now available in the Harvard Business Course Pack we have been using this semester. After reading the case study write a paper that answers the following four questions:

What are the external factors that contributed to Lego Group’s decline? Use Porter’s Five Forces (Customer Power, Threat of Substitutes, Threat of New Entry, Supplier Power, and Rivalry) to organize your response to this question.
What are the internal factors that led the LEGO Group to the edge of bankruptcy?
What is your assessment of management’s actions during “the growth period that wasn’t” (1993-1998) and “the fix that wasn’t” (1999-2004)?
As Jørgen Knudstorp, what would you do throughout the LEGO Group in order to turn the company around? Be specific.

Base your analysis on the information available in the case. Do not make assumptions based on LEGO Group’s position in the market today.

CITATION

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