MC6094 Marketing Communications in Practice (Fashion Context) Assignment 2

https://metranet.londonmet.ac.uk/services/sas/library-services/referencing/referencing.cfm#bookIllustrationsDiagramsLogosTablesGraphs  for further details. If you intend to develop your own illustrations such as posters, templates, social media posts of your creations, you must credit yourself as the author according to referencing standards.

 

Appendices – Please keep appendices to a minimum. These could include a mock up press release sample, sample blog or social media postings and mock up campaign shots etc.

 

Key tip for referencing and citing. Whenever you are analysing and evaluating selected marketing communication theory, concepts and models, use high quality academic journals as well as textbooks in place of secondary (non-academic websites). Any information of events and campaigns of your selected company may come from secondary sources; for this information, take care to prioritise sources of specialised fashion and editor sources before other internet sources, examples are given below.

 

This assessment addresses the following learning outcome:

1. Demonstrate ability to develop a marketing communication pitch in response to a strategic creative brief.

2. Demonstrate application of creative thinking skill to practical problems by developing an effective integrated marketing communications plan.

This assessment aims to assist in the building of the following specific skills:

·       Researching

·       Analysing data & problem solving

·       Commercial Awareness

·       Written Communication/structure

 

http://student.londonmet.ac.uk/library/subject-and-study-support/referencing-and-copyright/referencing/

 And   http://learning.londonmet.ac.uk/epacks/studyhub/