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Vocational scenario In your role as Junior Insights Strategist, you have completed the industry insight analysis and your line manager has now given you another project. This is to complete research into the external and internal business environment. The Banson Group is looking to expand their distribution channels to include both e-commerce players (for example Google shopping) and p
Assignment activity and guidance You have been tasked with conducting an industry analysis that focuses on the sports industry in order to gain access…