Answer the following questions using: (a) shoes, (b) barbecue grill, (c) car, (d
Answer the following questions using: (a) shoes, (b) barbecue grill, (c) car, (d) toaster, (e) iPad, and ( f ) adopting a pet from a shelter. 1) How important are reference groups to the purchase of the above-mentioned products or activities? Would their influence also affect the brand or model? Would their influence be informational, … Read more