Research and discuss the pros and cons of using Google Analytics (GA4) on your e-commerce site, are there any alternatives? (200 Words) Further Helpul Readings: Big Commerce, 2021.Understanding Ecommerce Costs: How to Calculate Total Cost of Ownership for an Online Store.[Online]. Available at:https://www.bigcommerce.com.au/articles/ecommerce/ecommerce-cost/(Links to an external site.) Indrasiri, K., 2015.Connected Retail Reference Architecture.[Online]. Available at:https://wso2.com/whitepapers/connected-retail-reference-architecture/#05(Links to an external site.) Microsoft, 2021.E-commerce front end.[Online]. Available at:https://docs.microsoft.com/en-us/azure/architecture/example-scenario/apps/ecommerce-scenario(Links […]





