Research and discuss the pros and cons of using Google Analytics (GA4) on your e-commerce site, are there any alternatives?
Research and discuss the pros and cons of using Google Analytics (GA4) on your e-commerce site, are there any alternatives? (200 Words) Further Helpul Readings: Big Commerce, 2021.Understanding Ecommerce Costs: How to Calculate Total Cost of Ownership for an Online Store.[Online]. Available at:https://www.bigcommerce.com.au/articles/ecommerce/ecommerce-cost/(Links to an external site.) Indrasiri, K., 2015.Connected Retail Reference Architecture.[Online]. Available at:https://wso2.com/whitepapers/connected-retail-reference-architecture/#05(Links … Read more