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Question 1 (a) Using evidence from the article, propose at least two (2) segments that this initiative by UNIQLO can target. You are expected to name the base(s) of segmentation used for both segments. (20 marks) (b) Appraise the two (2) segments you identified above on the 5 criteria of effective targeting. On the basis of your appraisal, recommend the better segment to UNIQLO to target. You are expected to use all 5 criteria of Identifiable, Sizeable, Stable, Accessible and In Line with the Marketer’s Objectives and Resources to appraise the segments. (60 marks) Question 2 Using J.Aaker’s brand personality framework, examine UNIQLO’s campaign impact on its brand personality. You are expected to use evidence from the case and explain why you feel that their actions in this campaign develops a certain brand personality
Question 1 (a) Using evidence from the article, propose at least two (2) segments that this initiative by UNIQLO can target. You are expected to name the base(s) of segmentation used for both segments. (20 marks) (b) Appraise the two (2) segments you identified above on the 5 criteria of effective targeting. On the basis…
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STA1203: Foundation In Business Information Technology Programme (CFPI) Determine whether each of the following variables is quantitative or qualitative : Business Statistics
Programme: Foundation In Business Information Technology Programme (CFPI) Question 1 (a) Determine whether each of the following variables is quantitative or qualitative. If it is quantitative, further classify it as continuous or discrete. If it is qualitative, further classify it as ordinal or nominal. (i) The time taken by students to travel from home to…
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BUS7AN: you need to explain the challenges that the leaders are facing: Contemporary Leadership Themes Assignment, WGU, malaysia
Assessment. This is an individual assignment. At very short notice, recent events have forced businesses across the globe to change how they work. Many organisations have offered some degree of remote working for a number of years now, but to be in a position where the entire workforce has to suddenly work from home is…
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BUS7AQ: Detail how you would set about managing change in a small traditionally based SME family business in food manufacturing: Creative Change Assignment, WGU, Malaysia
Assignment 1: Detail how you would set about managing change in a small traditionally based SME family business in food manufacturing (making simple bakery products) employing just over a 100 people. They are currently losing money but have a reputation for quality. Define how should they tackle innovation & technology threats from larger organisations such…
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BUS7AO: Critically evaluate the components which are widely recognised as contributory factors to the concept and occurrence of risk: Evaluating Risk Report, UOM, Malaysia
MBA – Evaluating Risk and Decisions – Assignment 1 Utlising a company of your own choice undertake independent research that may include relevant company reports and information, business media, publications from statutory bodies and governments in order to draw on practitioner examples, together with supporting theoretical sources to undertake the following: Critically evaluate the components…
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Discuss the tragedy happened in this movie from the point of view of the Domino Theory and Multiple Causation Theory: Occupational Safety and Health Management Report, OUM, malaysia
Watch and understand the above movie and prepare a report which consists of the following elements: Discuss the tragedy happened in this movie from the point of view of the Domino Theory and Multiple Causation Theory. Discuss FIVE dos and don`ts which involve in this tragedy in relation to safety and health. You as a…
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MPU3323: Tugasan ini adalah untuk menilai kebolehan pelajar membincangkan sumbangan dan hasil pencapaian tamadun: TAMADUN ISLAM DAN TAMADUN ASIA 1 Assignment, OUM, Malaysia
TUJUAN Tugasan ini adalah untuk menilai kebolehan pelajar membincangkan sumbangan dan hasil pencapaian tamadun Melayu terhadap nilai dan pandangan semesta masyarakatnya. KEPERLUAN Tugasan 1 Tonton dua video di bawah. Jawab soalan berikut setelah menonton video di atas; Kenal pasti dan nilaikan sumbangan tamadun Melayu daripada dua video yang ditonton serta nyatakan minit daripada scene dari…
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COM214: Environmental sustainability, as it pertains to big cities, is a current topic being discussed and tackled by governments and organisations: Communication Strategy and Planning Homework, MU
Background on the issue Environmental sustainability, as it pertains to big cities, is a current topic being discussed and tackled by governments and organisations around the world. The Singaporean Government and their partners have launched a number of initiatives to achieve short, medium and long term sustainability goals and operationalise sustainability projects. Greeenplan Singapore are…
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Consumer Behavior
Consumer Behavior – Assignment 1 Names: ______________ ______________ ______________ ______________ 1. Although demographic information on large numbers of consumers is used in many marketing contexts, some people believe that the sale of data on customers’ incomes, buying habits, and so on constitutes an invasion of privacy and should be stopped. Is Big Brother watching? Comment…
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Apply strategic management concepts
Apply strategic management concepts to entrepreneurship and innovation. ■ Entrepreneurship describes the process by which change agents undertake economic risk to innovate—to create new products, processes, and sometimes new organizations. ■ Strategic entrepreneurship describes the pursuit of innovation using tools and concepts from strategic management. ■ Social entrepreneurship describes the pursuit of social goals by…
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