This individual project provides an opportunity to research and understand specific behaviour that consumers exhibit based upon secondary and primary research data. The student will carry out a search for relevant publications and will conduct at least one interview. The research will lead to putting together recommendations which address an identified consumer behaviour (CB) related problem or opportunity. Instructions: Your role for this assignment will be to act as a marketing consultant given the responsibility to advise a business in your product category/industry on how they should change their marketing strategies to improve [a CB concept] based on how their target consumers manage the pre-purchase, purch
Consumer Behaviour Winter 2022 410-402-AB David de Koos Individual Research Paper Objective: This individual project provides an opportunity to research and understand specific behaviour…