Assignment Boo hoo: “Learning from the largest European dot-com failure “Unless we raise $20 million by midnight, boo.com is dead” So said boo.com CEO Ernst Malmsten, on May 18th 2000. Half the investment was raised, but this was too little, too late, and a
Assignment Boo hoo: “Learning from the largest European dot-com failure “Unless we raise $20 million by midnight, boo.com is dead” So said boo.com CEO…