QUESTION 1 [25 MARKS] Assume the role of a Marketing Manager for any retailer, that you know operating in South Africa. Critically discuss how your organisation can take advantage of industry 4.0 to create exceptional experience (experiential marketing) for its customers. Your discussion should involve but not limited to: • Brief background of company • Product/service offering • Target mar
BACHELOR OF BUSINESS ADMINISTRATION MARKETING MANAGEMENT II EXAM-EQUIVALENT ASSIGNMENT: 05 DECEMBER 2020 Examiner: Ms Patience Nyoni Internal Moderator: Dr Rajesh Sharma Marks: 100 The…