Overview This assessment is designed to encourage students to explore the impact of consumer behaviour on marketing strategy through developing an in-depth report on a specific target segment’s consumption patterns in a specific product category. The assessment will be structured within a marketing mix framework, exploring internal, external and decision-making influences and involve a detailed and in-depth analysis of the primary target market. This report also requires you to consider and evaluate the relevance and validity of th
Overview This assessment is designed to encourage students to explore the impact of consumer behaviour on marketing strategy through developing an in-depth report on…