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1.  Discuss which strategic market assumptions and decisions led to Boo.com’s in

1.  Discuss which strategic market assumptions and decisions led to Boo.com’s inevitable failure?  2.  Compare and contrast the marketing strategy of Boo.com with successful online travel and leisure retailer lastminute.com.  Suggest what made the difference between success and failure  3.  Use the framework of SOSTAC to appraise the marketing strategy and tactics of Boo.com. 4. … Read more

Measuring Quality Improvement and Satisfaction DQ 2

Measuring Quality Improvement and Satisfaction DQ 2 Measuring Quality Improvement and Satisfaction DQ 2 Reflection is sometimes referred to as a process that occurs internally and in isolation. A Reflection-in-Action is a reflective process where one is able to reflect and act from our experiences. It is a time to reflect on activities or events … Read more

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