You are expected to engage with the relevant strands of academic literature and material from the internet. Select an organisation of your choice from the retail sector and assess the approach it adopts to utilising an omni-channel strategy. Guidelines 1. The assignme
Assess the extent to which you would support the view the development of an omnichannel approach in the context and design of Channel Strategy is becoming more important than the use traditional physical channels Such as the use of intermediaries. Select an organisation of your choice from the retail sector And access the approach It … Read more