You are a newly appointed marketing executive for a Marketing Agency; ‘Travelodge’ is your new client from the hotel and hospitality industry. The company (Travelodge) is willing to expand its market share by opening a new hotel in Southampton.
Your manager required you to conduct the comprehensive research based on the
- Current business environment (Micro & Macro)- Portfolio 1
- Company’s Internal Analysis (SWOT)- Portfolio 1
Based on the selected product suggest
- Segmentation & Target consumers-Portfolio 1
- Position in the Market-Portfolio 1
- Secondary and Primary research (Development of information & tools)-Portfolio 2
- Produce marketing mix for Travelodge– Portfolio 2
- Develop recommendations for Travelodge based on the analysis of your marketing mix-Portfolio 2
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