Develop recommendations for Travelodge based on the analysis of your marketing mix-Portfolio 2

You are a newly appointed marketing executive for a Marketing Agency; ‘Travelodge’ is your new client from the hotel and hospitality industry. The company (Travelodge) is willing to expand its market share by opening a new hotel in Southampton.

Your manager required you to conduct the comprehensive research based on the

  1. Current business environment (Micro & Macro)- Portfolio 1
  2. Company’s Internal Analysis (SWOT)- Portfolio 1

Based on the selected product suggest

  1. Segmentation & Target consumers­-Portfolio 1
  2. Position in the Market-Portfolio 1
  3. Secondary and Primary research (Development of information & tools)-Portfolio 2
  4. Produce marketing mix for TravelodgePortfolio 2
  5. Develop recommendations for Travelodge based on the analysis of your marketing mix-Portfolio 2

The post Develop recommendations for Travelodge based on the analysis of your marketing mix-Portfolio 2 appeared first on Essay Lane.

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