Tesla’s business-level strategy
Describe the business-level strategy that Tesla employs. Does it trend more towards a low-cost leadership strategy or is it more of a differentiator?
Does it target several broad consumer segments or focus on a few?
What value does it offer customers? Some things you will want to consider here is how does Tesla support its strategy?
What processes are in place in the value chain to enable a cost leadership strategy for example?
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