This is the first of three papers that will lead you to, and be part of, your fi

This is the first of three papers that will lead you to, and be part of, your final paper.
You will need to choose a company that will be the focus of all written papers in this course. 
In thinking about the company what product or service needs a fresh look or can be ‘redefined’ to generate interest again by the consumer – with the end goal of increasing sales volumes and subsequent revenue.  Or, perhaps there is a new product or service that would bring revenue to the company. 
Once you have selected your company, product or service, describe in paragraph format: 
Describe your chosen company and the products or services they offer.
What is the new or redefined product or service that you have selected?
State the mission and vision of the company. 
Describe how the new or redefined product or service aligns with the mission and vision of the organization.
What you have accomplished at the end of this paper is called a Situational Analysis. The description is available in your text book.
Paper length should be 3 to 4 pages in length not including the title page and references.  Papers are due by Sunday at 11:59 pm.
All papers in this course are to be in APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout. See this reference for more details on APA style.
Remember, papers may only be submitted as Word documents.

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