1. Introduction: You have given a comprehensive background of events leading to the disastrous decline of the travel and tourism Industry in Australia. You have considered the role of government, businesses and stakeholders in their efforts to revive and recover the industry. (6 marks) 2. Development: You have conducted extensive research into the travel and tourism industry to identify the present trends and seize on a startup business opportunity to fill the need in the industry. Your report describes the present situation and the reasons why your business idea will deliver to the market what it needs. (6 marks) 3. Organization: Your interpretation and application of the 9 components of the Business Model Canvas is appropriately detailed and it reflects academic thought. (10 marks) 4. Overall Presentation, i.e. Transition is logical – font, spacing Grammar, spelling, expression In-text referencing and reference list has at least 3 academic references. APA referencing used throughout is consistent and accurate and demonstrated ability to reference a range of both primary and secondary sources both in-text and using a reference list. (3 marks)
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