Product or service challenges, opportunities: going from passion to idea

Product or service challenges, opportunities: going from passion to idea

Examining behavioral drivers & barriers; finding points of leverage

Reading(s): Drucker: Chs. 3-5 [pp. 37-75]; Aulet: Step 0

DISCUSSION QUESTIONS

Choose from one or more of the following:

1. What did you find interesting about this week’s readings? Be specific.

2. What in the readings have you experienced or heard an anecdote about – does it support / reinforce or qualify / call into question any aspect of the readings?

3. What other comments, questions or perspectives do you have about this week’s readings? Again, be specific.

DISCUSSION GUIDELINES

Aim for a brief but substantive discussion (150 to 250 words). You can do any combination of the following:

A – Making a new observation by starting a new discussion thread

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