1uptoys: Case Analysis Consumer Behavior Estimated length of

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1uptoys: Case Analysis Consumer Behavior Estimated length of assignment – 1 to 2 pages.You may use bullet points.Be concise. Introduction: What is the “marketing environment” for toys?(10 points)The Problem: The management team brings a lot of technical expertise to this endeavor.However, what MAJOR insights are they lacking from a consumer behavior perspective? (50 points) Potential Remedies: Use the ideas from the multiattribute model to “improve the product (e.g., capitalize on the relative advantage, strengthen perceived linkages, etc.). (30 points) Conclusion: Would you invest money in this startup? Why or why not? (10 Points)

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