PART ONE:
Case two: 650 word in total answering these: (uses provided study) -in texts citations-
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· What factors contributed to the loss of confidence in the Chipotle brand?
(Answer in PD1)
Your response
· Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?
Your response
· Consider Chipotle’s competitors. How does Chipotle’s internal environment compare to the internal environment of one of Chipotle’s competitors? Based on this analysis, what is the probability that the strategic moves implemented by Chipotle would lead to a sustainable competitive advantage? Explain.
Your response
· What additional recommendations would you make for Chipotle to gain consumer trust and reclaim a leadership role in the fast food industry? Provide justification for your response.
Your response
· Based on the information presented in this case study, what kind of business strategy would you suggest to help Chipotle achieve a competitive advantage?
Your response
Conclusion:
References:
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