Use the techniques we’ve been discussing (Lighting, Color scheme, Background, Focus, Angel), to write a rhetorical critique of an image you find in a magazine/online.

Problem and Thesis:

For this essay, you will use the techniques we’ve been discussing (Lighting, Color scheme, Background, Focus, Angel), to write a rhetorical critique of an image you find in a magazine/online.

Your thesis should address the message and audience of your advertisement. *Choose 2 techniques about your image to discuss in your essay.

Argument and Support:

You need to explain how the techniques discussed target a specific audience and work to enforce the message of your ad.

Consider aspects of the advertisement such as word choice, colors, people, and objects to the company producing this ad/product and the current issues in the world that may be informing the creation and perception of this ad. You will refer to visual techniques such as cropping, juxtaposition, perspective, foreground and background that will inform your analysis of this paper.

Think audience, and make sure your argument closes by making a larger claim about the ad, company, consumers, etc. Organization: Find a logical progression for your paper; again, come see me if you need help.

Be sure to address the message of the ad, the audience addressed, and how the techniques cater to the audience to reinforce the message.