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Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you havebeen developing throughout your MBA coursework.In Milestone Six, you will submit an audiovisual presentation (such as a webcam presentation or PowerPoint with audio) designed to pitch your concept topotential financial backers or senior executives. Your presentation should highlight the key elements of your business concept and implementation plan that aremost likely to convince your audience to support the idea moving forward. Remember that while your audience wants to know you have thoroughly researchedand planned out your idea, including implementation, they do not want a verbatim or lengthy repetition of the information in the business implementation planwhen you pitch the idea. Instead, you should strategically select the information you will present and in how much detail based on your intended audience. Youshould bear in mind the key information they will want to know and the types of concerns they are likely to have, and anticipate the types of questions they arelikely to ask.Also bear in mind that financial or managerial support for a project often has as much to do with the individuals leading the project as with the concept. Backersneed to be convinced of project leaders’ and key staff’s ability to be the face and drivers of the idea, as well as of their honesty and integrity. Since you arepresumably one of the key team members, how you present is just as important as what you present in building audience trust. Be sure to communicate clearlyand professionally throughout.Note: If you plan to use a presentation software other than PowerPoint, please check in with your instructor to make sure your instructor can access the softwareyou plan to use.Critical Elements: Highlight the key elements of your business concept and implementation plan that are most likely to convince your audience to support the idea. Strategically select the information you will present and the level of detail based on your intended audience. Anticipate the key information the audience will want to know, the types of concerns they are likely to have, and the types of questions they are likely toask. Highlight the project leaders’ and key staff’s ability to be the face and drivers of the idea. Your presentation should be clear, professional, and engaging to a diverse business audience.RubricGuidelines for Submission: Your audiovisual presentation should be approximately 30 minutes (or roughly the equivalent of 25 slides) with sufficient audio togive the audience a clear, but concise, understanding of the concept and its eventual implementation. Cite your sources within the text of your slides and on areference slide.Critical Elements Proficient (100%) Not Proficient (0%) ValueKey Elements Includes the key elements of your businessconcept and implementation plan that aremost likely to convince your audience tosupport the ideaDoes not include the key elements of yourbusiness concept and implementation planthat are most likely to convince the audienceto support the idea20Strategic Selection ofInformation and Level ofDetailStrategically selects the information and levelof detail based on the intended audienceDoes not strategically select the informationand level of detail based on the intendedaudience20Audience Presentation anticipates key information theaudience will want to know, the types ofconcerns they are likely to have, and thetypes of questions they are likely to askPresentation does not anticipate keyinformation the audience will want to know,the types of concerns they are likely to have,and the types of questions they are likely toask15Project Leaders and KeyStaffHighlights the project leaders’ and key staff’sability to be the face and drivers of the ideaDoes not highlight the project leaders’ andkey staff’s ability to be the face and drivers ofthe idea15Presentation Presentation communicates in a clear,professional, and engaging mannerPresentation does not communicate in aclear, professional, and engaging manner15Articulation of Response Submission does not have critical errorsrelated to citations, grammar, spelling,syntax, or organization that preventunderstanding of ideasSubmission has critical errors related tocitations, grammar, spelling, syntax, ororganization that prevent understanding ofideas15Total 100%
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