Subject Code and Title MGT605 Business Capstone Project
Assessment Assignment 1 – Project Proposal/Plan
Length 1500 words
Subject Learning Outcomes SLO a. Develop and articulate a theoretical or practical perspective on management issues through a substantial applied project
SLO b. Demonstrate collaborative leadership and ownership in the preparation of a significant original body of practical or theoretical work
SLO c. Use specialist research skills to analyse a complex management problem and then synthesise the research, communicating it effectively to both specialist and lay audiences
Submission By 11:55pm AEST/AEDT Friday of Week 3
Total Marks 20
This subject allows the student to synthesise the knowledge and skills gained from all other subjects studied up to that point. The main deliverable in the subject is a major project. In this first assessment, the project is proposed.
In this assessment, you are required to propose how you are going to conduct your capstone project. Before you can do that, you first need to identify a project idea on which to develop your project proposal (See Figure 1 below). Your project proposal must include the pain statement or problem statement.
The capstone project proposal serves two basic functions. Firstly, it presents and explains what your capstone project is all about. This is essential to make clear what you aim to achieve by the end of this study period.
Secondly, how you will conduct the capstone project. This is an account of the steps you will take until you produce the final report. This includes a timeline. The timeline will help you track your progress.
With this information, your facilitator will be able to guide you concerning the suitability and feasibility of your capstone project.
Formulating a project idea
As mentioned above, before you can develop your capstone project proposal, you need to identify a problem or opportunity. Please refer to the “Broad Business Capstone Project Ideas.pdf” file for help with identifying project ideas. You can find the “Broad Business Capstone Project Ideas.pdf” at the end of the Subject Overview page in Blackboard.
Structure of the project proposal
Include all relevant content expected in a project proposal.
Cover page – provide a cover page with identification information including, your name, the subject and code, the capstone project title, date, word count, etc.
Introduction or Context – background information including a description of the country, the industry, the organisation (case unit) and the problem or opportunity. Discuss the circumstances through which the problem or opportunity has arisen.
Aim/purpose of project – the specific aim of the capstone project is to identify the problem or opportunity and to summarise what your project intends to achieve.
Method – identify the proposed sources of information or data. Also consider how your knowledge from your post graduate program will apply in your project. Ensure that the project is feasible within the available time. Also describe the relevance and significance of your capstone project.
Conclusion – a brief statement about what the project is all about, its suitability and feasibility.
Indicative timeframe – itemise what you will cover in each week.
The 1500 words word count includes the Context down to the Conclusion. There is no tolerance on the word count. You are not expected to exceed 1500 words and penalties may apply for exceeding the word count.
Here is a suggested (non-prescriptive) allocation of word count.
Context and Aim statement – 300 words
Method – 1050 words
Conclusion – 150 words
NB: You may use dot points to present the main points of your proposal.
Your capstone project proposal must use and list at least six (6) references to theoretical literature sources. Identify specific data sources that you will collect data from and reference them. You may have up to ten (10) references to data sources.
If the project involves an industry partner, a letter of support from the partner is required in an appendix.
If your capstone project involves research on human subjects (e.g. collection of primary data through surveys), it is the student’s responsibility to obtain HREC approval for it through the Human Research Ethics Committee (HREC).
Except otherwise approved by the Facilitator, you may not collect and use any form of primary data for the purpose of this capstone project.
It is expected, that your capstone project is an original submission (your own work). Your project must not be a repackaged assessment from another subject you have done before.
Submit a written capstone project proposal that uses an academic style of writing including references and the recommended structure (above). Please refer to the Academic Integrity policy and the Assessment policy for more information.
Use Assessment 1 link in Blackboard to submit your capstone project proposal. Give your file a name of this format – Your name_Subject and code_Assessment number – before submission.
Assessment Attributes Fail (Unacceptable) Pass
(Proficient) Distinction (Advanced) High Distinction (Exceptional)
Knowledge and understanding (technical and theoretical
models and concepts
5 marks Limited understanding of required concepts and
Key components of the assignment are not addressed. Knowledge or understanding of the field or discipline.
Resembles a recall or summary of key ideas.
Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials. Highly developed understanding of the field or discipline/s.
Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.
Well demonstrated capacity to explain relevant concepts. A sophisticated understanding of the field or discipline/s.
Uses information substantiated by robust evidence from the research/course materials and extended reading.
Mastery of concepts and application to new situations/further learning.
Well structured report with
clear flow of ideas
10 marks Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence.
Audience cannot follow the line of reasoning. Information, arguments and evidence are presented in a way that is not always clear and logical.
Line of reasoning is often difficult to follow. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments.
Line of reasoning is easy to follow. Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence. Expertly presented; the
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