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You should put together an annual e-marketing plan to help set the marketing in general on the right course to make any company’s business goals a realityTable of ContentsExecutive summary – an overview of the entire plan.Introduction – what is the product or service? Describe it in detail and explainhow it fits into the market.1. Business Summary Company Name. Marketing Leadership Team. Headquarters, Office Locations. Mission Statement. SWOT Analysis.2. Target Market Describe your target market segment in detail by usingdemographics, psychographics, geography, lifestyle etc. How large is it?3. Marketing Objectives and goalsExplain your marketing objectives and goals in term of sales volume,market share, return on investment or any others for your marketing planand the time needed to achieve each of them.4. Market StrategyExplain your marketing strategy chosen in term of aspects such asProduct, Price, Promotion, People, Process, Physical Evidence and othertactical or environmental variables.5. BudgetDetail the breakdown of the budget available to you and the expectedROI from each channel.6. Marketing ChannelsExplain how you will use the following channels to achieve your goals: Content marketing. (Content includes text, graphics, videos, andother related materials people are looking for and are veryinterested in). Social media marketing (Twitter/Instagram/Facebook Promotions,etc…). Email marketing. SEO (Organic vs PPC). Display Advertising (Google Ads, etc…).7. Evaluation PlanYou need to evaluate the system/strategy in place before the plan is putin action.Summary – Summaries profits, costs, advantages and why the plan shouldsucceed.
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