“Stitching our heritage”: A study of how Singapore fashion brands embedded heritage and culture in fashion. History of Singapore fashion, how it evolved. Case studies of local brands, Ong Shunmugam, Matter prints, anmako – how they are incorporated culture
We also arguing whether the local designer is living up to the brand philosophy. Like Ong Shunmugam, she started off as a cultural fashion brand but now she is producing western clothes with no cultural or heritage touch to her design currently.
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