For this assignment, you will prepare a business plan for your own social event company. Your business plan
should include, but not limited to, the following:
Business legalities
Organizing your office environment
Building a staff
Determining your target market
Marketing tool development
Social media
Managing your online reputation
Client relations
Vendor relations
Chapters 20 – 23 of the Daniels/Loveless textbook will help you execute your plan. Your plan should be a
minimum of 5 pages double-spaced and you should include a separate APA source citation page with a
minimum of 5 different reliable sources (our textbook can count as one of the five sources). This is an
individual assignment.
Purpose: Creating a formalized business plan as related to a business in the social event arena
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