1. “The digital revolution has not only given this generation of young people access to knowledge and information on an unprecedented scale, but it has also given them massive influence” (pp. 605-606). This is quote from a blog post of the president of a “brand consulting firm” quoted by Michael Serazio in his article “Selling Digital Millennials.” How would Serazio respond to this claim that the digital revolution gives young people “massive influence”? How does his point of view relate to the critical perspective discussed in class?
2. On p. 608, Serazio says that there are two ways in which marketers and retailers try to court so-called “digital natives” of the Millennial generation. Explain these two techniques, and give an example of one of them from your experience.
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