MKT358: You are to Assume the Role of the Marketing Communication Manager of a Company: Integrated Marketing Communications Assignment, SUSS

Marketing Communication Individual Assessment  For the purposes of this assessment, you are to assume the role of the Marketing Communication Manager of a company of your choice that is intending to launch a new product or a range of new products. Your Managing Director has tasked you to come up with a Marketing Communication Plan …
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Marketing Communication Individual Assessment 

For the purposes of this assessment, you are to assume the role of the Marketing Communication Manager of a company of your choice that is intending to launch a new product or a range of new products. Your Managing Director has tasked you to come up with a Marketing Communication Plan that recommends how the chosen company can use various communication tools to introduce the new product, or range of new products, into the market. Your Marketing Communication Plan is to incorporate the following:

Executive Summary

A one-page overview of the company, the new product(s) to be launched, key findings from the analyses conducted within the Marketing Communication Plan as well as the key recommendations put forward. This section brings together the entire document into a one-page summary that serves as a succinct prelude to the reader.

Introduction of the Company & the New Product(s) to be Launched

A clear introduction of the company to the reader in terms of its origin, operations, performance till date as well as additional information that vividly describes the company to the reader. The section will further incorporate information pertaining to the new product(s) to be launched and the justifications for doing so.

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Situational Analysis & Marketing Communication Objectives

An environmental analysis is required for this section, which predominantly comprises of the PESTLE analysis of a chosen country. The said analysis is to be robust, detailed, and include clear indications as to how the various elements of the PESTLE Analysis will influence marketing communication issues for the new product(s) launch.

As with any successful plan, a set of objectives is expected to be established for the proposed Marketing Communication Plan of the chosen company for the launch of the new product(s). The candidate is to clearly showcase that the proposed set of objectives fulfills the SMART criteria.

Marketing Communication Strategy & Implementation Tactics

This section of the Marketing Communication Plan entails the robust, detailed, and clear indication about the proposed use and strategic application of the various marketing communication tools in launching the new product(s) for the chosen company. The candidate is expected to showcase the innovative and creative use of the various promotional tools (advertising, sales promotion, personal selling, public relations, direct marketing and etc) in successfully launching the said new product(s) for the chosen company.

Proposed Evaluation & Control Methods

This section will provide a robust and relevant discussion of the proposed follow-through activities for evaluating and monitoring the recommended marketing communications campaign. The proposed evaluation and monitoring strategies will enable the chosen company to carefully gauge the success or failure of the suggested marketing campaign for future improvements.

Sample Print Advertisement: Layout and Copy

A sample advertisement that reflects the proposed marketing communication objectives for the new product(s) launch has to be drawn up within this section. The sample print advertisement has to display creativity and innovation.

Recommendations & Conclusion

This section will tie up the entire Marketing Communications Plan by summarizing the key points discussed within the plan as well as providing a minimum of three key recommendations to be pursued by the chosen company in relation to the new product(s) launch.

Referencing

The various chapters covered within the module would provide the candidate with the necessary content to tackle each of the aforementioned sections of the required Marketing Communication Plan. Candidates are expected to utilize many of the concepts and theories a Marketing Communication Plan that recommends how the chosen company can use various communication tools to introduce the new product, or range of new products, into the marketing Communication Plan is to incorporate the following

Summary

Overview of the company, the new product(s) to be launched, key findings from the analyses conducted within the Marketing Communication Plan as well as the key recommendations put forward. This section brings together the entire document into a one-page summary that serves as a succinct prelude to the reader.

Introduction of the Company & the New Product(s) to be Launched

A clear introduction of the company to the reader in terms of its origin, operations, performance till date as well as additional information that vividly describes the company to the reader. The section will further incorporate information pertaining to the new product(s) to be launched and the justifications for doing so.

Situational Analysis & Marketing Communication Objectives

An environmental analysis is required for this section, which predominantly comprises of the PESTLE analysis of a chosen country. The said analysis is to be robust, detailed, and include clear indications as to how the various elements of the PESTLE Analysis will influence marketing communication issues for the new product(s) launch.

As with any successful plan, a set of objectives is expected to be established for the proposed Marketing Communication Plan of the chosen company for the launch of the new product(s). The candidate is to clearly showcase that the proposed set of objectives fulfills the SMART criteria.

Marketing Communication Strategy & Implementation Tactics

This section of the Marketing Communication Plan entails the robust, detailed, and clear indication about the proposed use and strategic application of the various marketing communication tools in launching the new product(s) for the chosen company. The candidate is expected to showcase the innovative and creative use of the various promotional tools (advertising, sales promotion, personal selling, public relations, direct marketing and etc) in successfully launching the said new product(s) for the chosen company.

The post MKT358: You are to Assume the Role of the Marketing Communication Manager of a Company: Integrated Marketing Communications Assignment, SUSS appeared first on Assignment Help Singapore No 1 : Essay & Dissertation Writers, SG.

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