Q1. What is the so-called first step in Neil Patel´s8-step methodology in Growth Hacking? Why is this step determinant to the success of the next steps? What is the metric that you would use to measure and determine viral growth?
Q2 Explain the meaning of Fader´s cardinal rule “Not all customers are created equal” according to the ideas analysed in class. What is the difference between customer service and customer centric strategies? In your example and reflection, comment on why CRM is a central element of a successful CCS/CCM strategy?
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