Crocs could in some manner follow the lead of Nike and Deckers regarding (a) diversification into accessory items, (b) expansion into other countries, and (c) development of new prod-, Crocs has performed admirably in recent years, but a clear strategic plan is still needed help assure continued success. Crocs plans to open about 90 new stores in 2013 but analysts
question whether this is a desired strategy. Develop a three year strategic plan for Crocs based on
sound strategic management tools and techniques.
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