Corporate Level Strategy Discussion




This week’s two discussions are based on “ To Infinity and Beyond” that opens Chapter 8.
Amazon Reading is page 265. In order to fill answer questions below, you may need to skim through the chapter. Must answer thoroughly!!!

1. Describe what types of integration and diversification strategies described in Chapter 8 has Amazon pursued? Which are unrelated and which are unrelated diversification efforts?

2. What competitive advantages do you think Amazon’s integration and diversification strategies have been aimed at achieving?

3.Do you think Amazon should spin any of its operations off? Why or why not?





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