Polaroid Commercial ‘Tableau Vivant’ award winning ad
a) Market Segmentation and positioning – identify the target audience and possible campaign objectives
b) Advertising Appeals
c) Message Strategies – Learn/ Feel/ Do – what order and why -what kind of messages were used? i.e. generic, preemptive etc.
d) Recency / Primacy
e) Executional Framework
f) Conditioning approaches used
g) Mnemonics/ Semiotics used and how.
h) Maslow’s Hierarchy – how was it connected to consumers decision making process in the ad